How Candles Can Help You In Your Branding
Monday, September 6th, 2010For business owners who are interested in expanding their brand awareness there are several options which can be used to make a long standing impact on the minds of their target audience. Some of the most effective tactics are those which give your name and logo extended “eye-time” with those who make purchasing or outsourcing decisions. The most common method of getting this “eye-time” is through the use of simple gift items which can be used on a daily basis by the receiver to keep your name or brand in their mind. Among the most popular items are pens, notepads, flash drives and even glass jar scented candles. The use of logo or named printed merchandise as giveaways is called branding and it comes to the marketing world via two very distinct industries both of which have used it for many years to enormous success. The first is the medical community which has had a long standing tradition of giving away items to doctors and pharmacists which have the companies name and logo on them and feature a main line product. The second major use of branding is the film industry which has long been placing a pictures name on items which are given away well in advance of the film release in order to build a “buzz” about the picture. There are many reasons why www.zionsvillecandlecompany.com candles are a great choice. They are cheap to buy and label, they get you a lot of eye time for your name and logo for a very low cost, they can easily be enjoyed by everyone (all people like candles), and they can be the basis of a very personal connection with your customers. Studies show that they are considered to be a very intimate and friendship based gift. When you give a decorative candle to someone you are saying “I like you, want to help make your personal space more enjoyable and hope that we can be friends”. In recent years other industries have used the idea of branding to great success as well. Companies have long been putting their name and logo on just about anything that a potential customer may be likely to use on a daily basis. Everything from baby bottles to shaving cream has been branded. One popular soft drink brand even used the practice in the early 2000’s to build such a following that they were able to recover form a near bankruptcy. The company, which sells a hyper caffeinated citrus flavored beverage came up with the slogan “it’s so powerful it will know your jock off” and remedied this situation by giving away with free samples of the drink an athletic supporter with the drinks name on the waist band and the logo embroidered on the pouch. The campaign was so successful that the beverage has become one of the bestselling “energy sodas” on the market and the jockstraps that they gave away are now collectors’ items. This is one of the best examples of branding success ever. The simple fact is that people love to receive free items; they especially love to get free stuff that they can use on a daily basis such as pens, notepads and freezer magnets. The good news is that most of the things that are best to use for branding purposes are also things which are very cheap for your business to buy and label with your name and logo. One of the best choices is scented glass jar version. You can get candles for your branding activates from a wide variety of sources. The decision between private labels sources and wholesale sources will depend greatly on how you plan to use the candles. If you are giving them away to loyal customs or potentially high profile contracts then you might want to go with private label since the quality is a little better and you have more options. With private label you can generally pick the colors, the scents, the labeling, in some cases even the type of jars. Some private label makers will even let you have jar etched or pressed with your logo in the glass which is a great idea since one the candle is sued up the jar can be cleaned out and used for candies. Wholesale sources can offer you cheaper prices on them but they will be limited in their product offerings to those which they have in stock from their sources. You also may find yourself in a situation where you need to place another order in the future and your products are no longer available. These sources are a great choice however if you are wanting to save some money and don’t mind putting out a little effort to place the labels on the jars yourself and don’t mind the limited options. If you are going to be giving away hundreds or even thousands of items, then you may find that wholesale is the best way to go. The use of candles form marketing is a great ideas as it makes a personal statement, gets you a great deal of eye time with the customers and provides economical branding opportunities. Candles can give you access to a prime location in your target audiences workspace and let’s face it, candles are a much better gift than shaving cream for your next high profile deal.
